Small Biz Optimize is more than just a team; we are a powerhouse of ideas, experiences, and passion. Our goal is to empower small and medium-sized businesses to overcome any challenge. We believe in collaboration, innovation, and growth principles and strive to make your business dreams a reality.
I partner with Australian small businesses to turn lived experience and hard-won expertise into results. With strategy leadership and our Web & SEO team, we unite three essentials—Consulting/Coaching, Website Design & Build, and SEO—into one accountable system: Right Interaction → Right Presentation → Right Conversation.
The aim is simple and demanding: sustainable revenue. We earn it by diving into your market, numbers, and operations, then shaping a personalised, research-led plan you can execute—measured, iterative, and practical.
Alex is our strategy engine—turning raw ideas into revenue systems and steady growth. With 40+ years across food, transport, home, fashion, real estate, film production, advertising, online training, e-commerce, import/export, and small-business ops, he’s built seven successful businesses in eighteen years and knows how to turn momentum into results.
At SBO, Alex maps chaos into clear action: opportunity spotting, offer design, and go-to-market that actually pays off. A detail-first problem solver with a no-fear attitude, he’s relentlessly solution-oriented.
Jean is our quiet powerhouse behind better rankings and cleaner sites. With 4 years of hands-on SEO, he blends on-page precision, technical fixes, and smart strategy to lift visibility where it matters. He’s supported wins for brands like Only Bathrooms, Crystal Glass, and Sydney Renovation Group—always with a focus on results clients can feel, not just charts.
At SBO, Jean tackles the full stack: site audits, schema and indexing hygiene, intent-smart on-page, and measurable growth plans. Colleagues know him for calm, methodical execution; clients love the way he turns complex SEO into simple next steps.
Jups builds clean, fast, and reliable websites from the ground up. Since 2015, he’s spent a decade redesigning and developing sites that feel effortless to use—balancing solid engineering with an eye for how real people click, scroll, and convert.
At SBO, Jups turns briefs into robust builds: thoughtful architecture, tidy code, and smooth handovers. He’s known for shipping pixel-true pages, fixing nagging performance issues, and keeping SEO, accessibility, and maintainability in view—so the site stays fast today and easy to evolve tomorrow.
For 16 years, Raj has been our go-to collaborator on every major film and video project at Small Biz Optimize. Calm under pressure with a sharp, creative eye, he turns briefs into cinematic stories that feel effortless on screen. Since 2008, he’s contributed—in roles from DP to editor to producer—to 1,000+ short films, features, and event productions.
Raj blends engineering logic with visual craft. Trained in Mechatronics Engineering, he brings systems thinking to pre-production, on-set execution, and post—keeping shoots on schedule and outcomes on point. “Data with a dash of design” is his working mantra; the result is footage that’s beautiful, usable, and aligned to the client’s goals.
