Too many small business owners undercharge by 20–40%, which eats into profits and makes growth feel impossible. Our Profitability & Pricing consulting services help you set the right prices, protect margins, and build a sustainable business.
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Revenue alone doesn’t guarantee success. You can double your sales and still struggle if your profit margins are too thin.
Common problems we see include:
Healthy small business profitability means you earn more without adding hours to your workload. Even a small change in pricing can boost profit dramatically.
Many business owners fall into the same traps when setting prices. Some of the most common include:
Our role as your pricing consultant is to help you avoid these mistakes and create a pricing strategy that works for your industry and your customers.
We customise every engagement, but here’s what most clients can expect:
We analyse your current prices, costs, and margins. Many businesses discover they’ve been undercharging for years. Example: one Brisbane client found they were missing 25% of profit simply because labour costs weren’t factored in.
We research your industry and competitors so you understand where you fit and how to position your value without racing to the bottom.
We calculate your real margins after costs — not just revenue. This often highlights gaps between cash flow and actual profit.
Hourly rates, flat fees, or packages? We’ll help you choose a model that makes sense for your market and builds consistent profitability.
Sometimes the biggest barrier is mindset. Many small business owners fear raising prices. Coaching helps you feel confident charging what your work is worth.
Profitability is central to growth. That’s why this service connects directly with other SBO offerings:
Strategy only works if pricing supports it.
Coaching keeps you accountable to your new pricing and profit targets.
Higher prices require more visibility and stronger leads. SEO helps you attract customers willing to pay for value.
A professional website builds credibility and justifies premium pricing. Our Website Redesign service makes sure your site matches your positioning.
Setting pricing right from the start is critical for long-term survival.
We don’t just promise results — our clients see them.
Profitability & Pricing is designed for:
Because most focus on covering costs, not building profit. We shift that mindset.
If you’re working long hours but cash flow feels tight, it’s a red flag. A pricing consultant can identify hidden leaks in your margins.
Not if it’s done properly. We help you position your value so customers understand why you’re worth it.
At least once a year — markets shift, and your costs change.
Yes. Whether you sell goods or services, we’ll guide you on how to price effectively. See also our Ecommerce & Retail businesses page.
Yes. We work with clients across Australia, both online and in person.
We stand behind our results. That’s why we offer a simple promise on SEO services: 20% more traffic in 90 days or your next month is free.
While this service is focused on profitability, it shows how confident we are in driving measurable results for your business.
You deserve to be rewarded for the value you deliver. With SBO’s Profitability & Pricing consulting services, you’ll understand your numbers, charge fairly, and protect your margins.
