Gold Coast Bathroom Renovations: Leads 10× with Local SEO

By partnering with SBO, Reo, a bathroom renovations specialist on the Gold Coast, turned a low-traffic site into a steady lead engine. In 6 months they achieved:

Leads: 2–3 → ~20 per month
Organic traffic: <20 → ~220/month (~1,000% increase)
Keywords: 0 → 106 rankings, dozens now page-one
Map Pack: widespread Top-3 coverage across the Gold Coast
Revenue: +200%
Conversion rate: +350%

Client & Project Background

Client: Reo
Industry / Niche: Bathroom Renovations (plus laundries)
Location: Gold Coast, QLD
Project Timeline: Started Jan 2025 → results measured over 6 months
What they do: Full bathroom renovations and laundry upgrades across the Gold Coast

The Challenge (Before SBO)

Before working with SBO, Reo’s digital presence wasn’t generating reliable work.

What wasn’t working: Low traffic, an underperforming website, and inconsistent leads
Starting metrics:
- Organic traffic: <20 visits/month
- Rankings: 0 meaningful keywords
- Enquiries: 2–3 per month
How it felt: “Frustrated and overwhelmed”—worried about missing jobs to competitors
Tried already: DIY SEO and family-built website, with no strategic plan

What was at stake: Continued loss to competitors, risk of lost contracts, and cash-flow strain

Our Solution & Process

We reframed the problem around visibility + conversion: rank for intent-driven local terms and make it easy to enquire.

Services Provided

Key Changes

Technical SEO: Speed fixes, crawl/index clean-up, structured metadata, internal linking
Content strategy: Service pages (bathroom, laundry), suburbs coverage, FAQs, proof assets
Local optimisation: GBP overhaul, categories, services, photos, UTM tracking, review prompts
Website redesign: Trust architecture (process, badges, gallery), conversion UX (sticky CTAs, short forms), clear pricing guidance

Timeline

Month 1: Full audits (site, content, GBP), fix critical technical issues
Month 2: Launch redesigned core pages; implement tracking; GBP optimisation
Month 3: Publish suburb/service clusters; add testimonials, project gallery, FAQs
Month 4: Build citations/super-citations; outreach for local links; refine internal links
Month 5: Conversion experiments (shorter form, “same-day estimate”, click-to-call), schema updates
Month 6: Map-pack grid expansion, review velocity push, add “before/after” proof pages

Challenges Overcome

The Results (After SBO)

The transformation has been dramatic:

Organic Traffic

<20 → ~220/month (~1,000% gain)

Keyword rankings

0 → 106 unique terms in Top 100; dozens on page one

Local map pack

Top-3 across many Gold Coast suburbs for bathroom-renovation terms

Leads

2–3 → ~20 enquiries/month (calls + form submissions)

Revenue

+200% in 6 months

Conversion rate

+350% after redesign and trust-led UX

Client Testimonial

“Working with SBO was a game-changer. They explained SEO in plain English and showed exactly what to fix. The new website and local SEO started delivering steady enquiries, and I sleep better knowing the pipeline’s full. We recommend SBO to any tradie who wants real results.”

Visual Proof

Before/After: Website redesign, service pages, and quote flow
Ranking grids: Gold Coast map-pack coverage showing Top-3 expansion
Analytics: Traffic and enquiry growth charts
GBP Insights: Calls, website visits, direction requests over the 6-month period
Short video: Owner summary + screen captures

Bonus Context

Key Takeaways

Local SEO + proof content unlocked Top-3 map visibility and steady enquiries
Conversion-first redesign lifted lead rate +350%
Consistent reviews & citations compounded authority and rankings

Ready to Grow Your Business?

Want results like this on the Gold Coast or in Brisbane, Sydney, or Melbourne?
SBO delivers consulting, SEO, and web design that turn websites into lead engines.