Brisbane Retailer Boosts Sales 6X with SEO & Consulting

Bowerbird Collections partnered with SBO to boost their online presence. In just 90 days they achieved a 6X sales increase, 200 keyword rankings, +48% Google interactions, and #1 for “Lamp Shades Brisbane.

Client & Project Background

Client: Bowerbird Collections
Industry: Homewares (handmade lampshades, cushions, wall art)
Location: Brisbane, QLD
Project Timeline: Started May 2025 → traffic up 50% in 60 days → now >25 clicks per day
Platform: Shopify ecommerce store

The Challenge (Before SBO)

Bowerbird Collections already had a reputation for beautiful, high-quality products and a strong local following. But online, they weren’t getting the recognition they deserved.

Visibility: Their website ranked for only ~34 keywords, most buried on pages 2–10.
Traffic: Organic clicks were low, limiting ecommerce sales.
Local search: Competitors dominated the map pack for Brisbane homewares.
Conversion: Their Shopify store wasn’t fully optimised to turn browsers into buyers.

They knew there was untapped potential to reach more customers online — they just needed the right strategy.

Our Solution & Process

SBO framed the challenge around visibility and conversions. By studying competitors and customer behaviour, we built a roadmap for growth.

Services Provided:

Key Changes Made:

Fixed technical SEO issues (site speed, meta data, structured content)
Optimised Google Business Profile for Brisbane searches
Built a keyword strategy focused on product and category pages
Guided Shopify improvements to product pages and navigation
Developed location-based content for stronger local SEO signals

Timeline:

Challenges Overcome:

The Results (After SBO)

The improvements were immediate and impressive:

Organic traffic

Jumped by 208 visits/month (+208%)

Keywords

Grew from 34 to 194 total, with 45 now on page one

Local SEO

#1 map pack ranking for “lamp shades Brisbane” across nearly the whole city grid

Business Profile Interactions

Up 48.2% YoY
(845 interactions May–Aug)

Website Clicks

Up 53.4% YoY
(540 in May–Aug)

Calls

Up 38.2% YoY
(47 in May–Aug)

Sales

increased 6X, from ~5 per month to ~30 per month

Conversions

Shopify checkout streamlined, making buying easier for customers

Client Testimonial

“Working with SBO was a game-changer. They explained SEO in plain English, guided me through changes, and results came faster than I thought possible. I now feel confident knowing customers can find us online every day.”

Visual Proof

Bonus Context

Industry uniqueness: Bowerbird sells handmade, boutique products, competing against national chains.
Competitive landscape: They stood out by focusing on niche categories like custom lampshades.
Client’s role: Highly proactive, implementing onsite changes and recommendations quickly, which accelerated results.

Key Takeaways

Tailored SEO + consulting = 60% more leads in 90 days
Local SEO = #1 Google map pack visibility in Brisbane
Conversion-focused improvements = 6X sales growth

Ready to Transform Your Business?

Bowerbird Collections proves that with the right SEO and consulting, small boutique businesses can compete — and win — against larger retailers.