Competitor & Industry Analysis for SEO

If competitors outrank you on Google, it’s not luck — it’s strategy. Our Competitor & Industry SEO Analysis reveals what they’re doing, where the gaps are, and how your small business can get ahead.

Claim your SEO Audit & Digital Strategy session worth $2,000.00

Why Competitor & Industry Analysis Matters

Most small businesses don’t fail online because they’re invisible — they fail because they’re invisible compared to their competitors.

Here’s why competitor and industry analysis is so powerful:

  • Benchmarking: You see exactly where you stand against others in your space.
  • Keyword Gaps: Find the phrases your competitors rank for that you’ve missed.
  • Content Insights: Learn what blogs, pages, or resources are driving their traffic.
  • Authority Signals: Discover where they’re getting backlinks and mentions.
  • Market Trends: Stay ahead of changes in your industry before they leave you behind.


In short, competitor analysis turns SEO from guesswork into strategy.

Continuous line drawing of two people conversing.

What Our SEO Analysis Covers

We don’t just hand you a report — we give you insights you can act on straight away.

Keyword Gap Analysis

We identify the keywords your competitors rank for but you don’t. These are opportunities for quick wins and long-term growth.

Content & Page Analysis

We look at the types of pages and topics that are bringing competitors traffic. From blog posts to service pages, we’ll show you how to match — and then beat — their content.

Backlink Profiles

Links are a huge part of SEO authority. We map where your competitors are getting theirs and highlight realistic opportunities for you to earn them too.

Technical SEO Audits

Sometimes competitors rank higher because their sites run faster, are mobile-friendly, or structured better. We benchmark your site against theirs and outline fixes.

Industry Benchmarking

Beyond individual competitors, we track your whole industry to see trends. That way, you’re not just catching up — you’re staying ahead.

How SBO Turns Data Into Action

Plenty of agencies will run competitor reports. The difference with SBO? We don’t stop at the data. We translate it into a clear, step-by-step action plan.

Our process:

Gather Data

Using leading SEO tools, we collect competitor insights.

Analyse & Prioritise

Not every gap is worth filling. We show you what matters most.

Build a Strategy

We turn findings into a practical SEO roadmap.

Execute & Monitor

If you choose, we can implement changes and track results.

Example: A Melbourne startup used our competitor analysis to pivot keywords. Within three months, they outranked a national competitor for several high-value searches.

Who This Service Is For

Our SEO competitor & industry analysis service is ideal for:

One-line drawing of person pointing forward confidently.

Client Success Stories

We don’t just promise results — our clients see them.

Continuous line drawing of a person's face
Mark Electrical Services, Brisbane

We always wondered why competitors showed up before us. SBO’s competitor analysis showed exactly what keywords we were missing. With their plan, we filled the gaps and doubled our enquiries in four months.

Minimalist one-line drawing of a face
Rachel Online Retailer, Sydney

As a retailer, I was competing with major brands. SBO’s industry analysis helped us spot gaps and focus on long-tail keywords. Our organic traffic grew 45% and sales followed.

FAQs

Because SEO is a competition. If you don’t know what others are doing, you can’t beat them.

At least once or twice a year. SEO changes fast, and so do your competitors.

Yes. With the right strategy, small businesses can outrank bigger players by targeting smarter keywords and local searches.

Yes. We work with small businesses across Australia, both online and face-to-face.

We use leading industry tools (SEMrush, Ahrefs, Screaming Frog) alongside our own insights and experience.

Illustration of two interconnected gears on white background.

Our Results-Driven Approach

We don’t just tell you what’s wrong — we show you how to fix it. Our competitor and industry analysis is designed to:

And just like our broader SEO services, we back our work with a guarantee: 20% more traffic in 90 days or your next month is free.

Ready to See What Your Competitors Are Doing?

Stop guessing why others are ahead. With SBO’s Competitor & Industry SEO Analysis, you’ll finally understand the gaps, the opportunities, and the steps to overtake them.

Smiling person in white shirt with crossed arms